CLIENT: Kerasotes Theaters
CHALLENGE: Create the brand and launch a new type of high-end movie theater in the crowded Chicago market.
SOLUTION: The Showplace ICON theatre was created with Chicago launch campaign highlighting the theater's differentiators: state-of-the-art digital screens, in-theater drink service, and food-centric lounge with direct theater access.
RESULTS: A successful Chicago launch established the Showplace ICON theatres as THE destination when consumers want to elevate their movie night with a game-changing movie and premium dining experience.
ART DIRECTION: Charlie Owens, Kevin Gruber, Ning-Chiao Hsu and Stacey Thompson
CREATIVE DIRECTION: Anthony P. Muñoz