Anthony P. MuÑoz

marketing consultant & creative director

CLIENT: Kerasotes Theaters

CHALLENGE: Create the brand and launch a new type of high-end movie theater in the crowded Chicago market.

SOLUTION: The Showplace ICON theatre was created with Chicago launch campaign highlighting the theater's differentiators: state-of-the-art digital screens, in-theater drink service, and food-centric lounge with direct theater access.

RESULTS: A successful Chicago launch established the Showplace ICON theatres as THE destination when consumers want to elevate their movie night with a game-changing movie and premium dining experience.


ART DIRECTION: Charlie Owens, Kevin Gruber, Ning-Chiao Hsu and Stacey Thompson

CREATIVE DIRECTION: Anthony P. Muñoz