TEASER CAMPAIGN • SOCIAL CONTENT • POS

Blue Bunny Ice Cream was poised to give much-loved brand a full make over - new logo, new packaging, and new flavors.

The Opportunity: the brand badly needed a refresh, but there was great risk of not only confusing customers, but potentially alienating their core loyal base.

The Solution: A social media strategy teasing the upcoming refresh generated excitement from consumers. Social media content brought to life the new flavors in a playful manner and drove consumers to the frozen aisle to be some of the first to try them.

The Results: Blue Bunny Ice Cream not only stopped flagging sales, but saw a sales increase of 150% YOY, and increased retail penetration and shelf space in the frozen aisle.