INFLUENCER CAMPAIGN • RECIPE PHOTOGRAPHY • SOCIAL CONTENT

Fisher Nuts had a problem. Their sales were primarily in the grocery snack aisle and they wanted desperately to increase their cooking/baking ingredient sales.

The Solution: They needed to reach foodie consumers where they dream about and plan their meals - social media. A calendar mix of food beauty photography, top-down recipe videos, and an influencer program with Food Channel celebrity Alex Guarnaschelli all driving traffic back to the brand’s recipe website.

The Result: My team launched a social media calendar and thematic pillar strategic approach targeting Instagram, Pinterest, and Facebook. Engagement sky rocketed and their followers increased across all channels by 500% and greatly increased traffic to the brand’s website! We did a series of video and live stream cooking videos with Chef Alex in NYC igniting her loyal followers and lending foodie credibility to the brand and increasing awareness as a cooking ingredient.