Miller Lite wanted an on and off-premise POS campaign during the March college basketball time period.

The Opportunity: Alcohol brands can not specifically reference college sports, but Miller Lite wanted to participate in consumer’s enthusiasm to March Madness brackets and the sport.

The Solution: I created a highly ownable brand logo lock-up and POS campaign for retail and on-premise bars to build excitement during the March Madness window and drive sales of Miller Lite.

The Results: Miller Lite had fantastic sales during the March Madness window and successfully aligned themselves with the enthusiasm for college basketball.