Two ultra marathon runners and twin brothers identified a need in the market. They couldn’t find clean, hydrating products targeted towards athletes and idea for Sorbao was born. Sorbao is a sorbet concept made with pure fruit and infused with the natural hydrating properties of the African baobob tree.

The Opportunity: How to drum up excitement for this concept and demonstrate the ability to stand out in a crowded freezer case and drawn brand awareness and trial.

The Solution: A strong, unique brand mark and eye-catching packaging that stood out from the competition in the competitive sorbet category, supported with a launch ad campaign and in-store POS.

The Results: Investors got really excited at the potential for this new functional frozen treat targeting athletes and have pledged initial funds to create prototypes and attend industry tradeshows.