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Kerasotes Theatres was launching a new premium digital theater brand called Showplace ICON featuring a restaurant and bar onsite with seat service.

The Opportunity: A strong band mark and launch campaign was needed for this new digital theater brand in the developing South Loop neighborhood of Chicago.

The Solution: An Iconic brand mark and launch campaign generated buzz in the neighborhoods around the theater. Video content, out of home advertising, and social media pages drove traffic to the theater.

The Results: Cinema attendance broke opening week numbers for the historic family theater brand, local media wrote about the restaurant/theater concept, and the brand continues to be one of the premiere digital theaters in Chicagoland.